Blogs, also known as weblogs, are the new sensation on the internet. They are pretty much a platform you can use that will allow you to post your thoughts on just about any topic you want. They can be used to journal, promote, write, and post anything your heart desires. However, if you are a beginner and new to blogging and marketing, there are some very important things you will want to know.
If you have a marketing mind, blog marketing is relatively easy. You will find that many people use blogs as a journal, and many times these blogs that are used for this purpose are not intended to make their money, but simply a way to express their thoughts and find others who are going through the same thing. If you’ve never had a blog before, the simplest thing to do is start one and journal on it for a while. This will allow you to learn what it takes and what is involved in maintaining a blog. When you’re just journaling your thoughts and what’s on your mind, you have nothing to lose and nothing to gain. If you don’t want others to read what you have to say, you don’t even have to go public with your blog. That is a personal preference.
However, doing this will allow you to see how it works. Then you can move on to trying to market a product or service.
A blog is less costly than a website for marketing purposes. This is because there are so many free ones that you can use to spread the word, and they are as good as having a website that you pay for. Having your own URL obviously has its own advantages, but until you get the hang of it and want to move it to your own server, a free one always works for a beginner. Free blogs are not that customizable. If you are unfamiliar with HTML, you will find that your blog looks similar to everyone else’s. But that’s fine at first. You can always make changes later once you are successful.
When you have your own blog, you are in charge of the content that is published on it. What needs to be said and what does not is totally on you. After all, you are writing it all down, right? So, the sky is the limit. Whether you want a blog that reviews websites and accepts nominations, or you want to sell things you make from home, the choice is yours. Using a blog to spread the word about whatever you want is also a great way to market and promote something.
Blog marketing can get tricky if you let it. It becomes really difficult if you allow it. While there are some bloggers who make a six-figure income from the use of blog marketing, we all know it can be done. We just want to know-how. Start small and be consistent if you’re a beginner. All the six-figure bloggers did. They started with one, built it, and then added another blog, built it. Then, keeping both blogs and not letting them get left behind, they kept adding more and more. Of course, they had help and outsourced much of their work. If you are looking to earn massive income from blogging, you will need help.
Blog marketing is a great thing to learn. You can sell items everywhere if you can sell them from a blog. Making money using a blog is one of the most satisfying things you will learn to do. Just don’t expect to make money overnight, know that you have to constantly work on it every day, and remember to put whatever you want to get out of it.
Let’s look at how to launch a profitable blog.
Beginning a Blog
- Decide on the subject and goal of your blog.
- Create a blog account and host it.
- Create a blog design.
- Select a team member to run and write for your blog.
- Choose the frequency at which you’ll share blog posts.
- Create informative and entertaining content.
- Add CTAs.
- Start your blog.
1. Clearly defining your blog’s theme and goal is the first step in creating a blogging strategy
Your blog topic needs to be both broad enough to support dozens of entries on it and narrow enough to be relevant to your business niche and area(s) of expertise.
Ask yourself “Why does this blog exist” as you consider its function.
You ought to be able to respond to that query with a single, unambiguous, defining statement. (Write down the goal of your blog so that you can refer to it as your business develops and you grow.)
If you require assistance in determining the goal of your blog, take a time to consider the following questions:
- What larger goal is your organization attempting to achieve?
- What narrative best serves this objective?
- Who else shares your enthusiasm for this goal?
- Is your team on the same page as this purpose’s intent?
2. Create a blog account and host it
This action has two parts. Let’s start by discussing the URL structure of your blog.
A domain name, sometimes referred to as the root domain, is the text in a URL that tells a web browser what your website — and by extension, your company — are.
Subdomains, which come before the domain in your URL like blog.xyz.com, are a part of your root domain. The subdomain is “Blog”. Subdomains are useful for classifying a variety of content categories and a large amount of content. This structure can be beneficial to you over time if you run a sizable blog operation. It does, however, temporarily pass less authority from your root domain.
Subdirectories are parts of your domain that are physically located on your website but represent particular website pages. For instance, a subdirectory like xyz.com/blog/article-name would connect users to a particular blog post on a website. Your root domain and subdomain frequently pass greater authority to your subdirectories. But because you need additional subdirectories to correctly arrange your material and safeguard your user experience, they can make it difficult to extend your content strategy over time (UX).
Subdirectories within a subdomain can also represent particular kinds of content. For instance, the URL blog.xyz.com/marketing/article-name directs them to a marketing piece on the website.
Your organic ranking may be impacted by the choice you select for your blog, so make an informed decision.
Next, choose a host for the blog for your company. The software that powers your website can be used to host your blog, which is the easiest option.
WordPress is a popular option for hosting a blog for your company. Wix, Bluehost, and Squarespace are a few more well-liked choices.
3. Create a blog design
Create your blog in a style that encourages viewers to return often to read your posts.
Your blog should be warm and consistent with your brand. It ought to be tidy, easy to navigate, and well-organized. Readers should be aware that your blog is published by your firm as soon as they land on it.
In order to achieve this, pick a theme that runs throughout all of your blog sites and posts. You might have access to a number of both free and premium theme alternatives, depending on the blog server you select.
4. Select a team member to run and write for your blog
It’s time to consider who will be writing, maintaining, and running your blog. Who is in charge of each responsibility inside your blog strategy?
Your blog has many moving elements, and it will be challenging to reap the rewards of a productive blog operation if you don’t take control of each one.
In order to successfully implement a blogging strategy, you need to fill a number of jobs, which we’ve included as examples below.
- Idea generation for blog posts.
- SEO and keyword research.
- statistics, real-world examples, first-person narratives, and thought leadership.
- editorial calendar governance.
- promotion; repurposing, updating, and historical optimization
One individual might be in charge of several responsibilities, depending on your resources and the size of your marketing team.
5. Choose the frequency at which you’ll share blog posts
Can you commit to producing and publishing a certain number of blog posts? How frequently do you intend to write blog posts for your readers?
The secret to maintaining your audience’s interest and engagement is consistency. Additionally, you’ll be able to keep up your reputation as a dynamic thought leader and subject-matter authority in your field. To regularly monitor and schedule your blog entries, use a content calendar.
6. Create informative and entertaining content
It’s crucial to stress once again how important it is for your blog’s content to be interesting and helpful to viewers. This significantly affects how your target audience, clients, rivals, and other industry leaders see you. It’s also how you’ll keep readers interested in and devoted to your site, and perhaps turning them into clients as well.
Keep in mind that maintaining current readers requires less time and effort than acquiring new subscribers. Additionally, current readers may support your brand more quickly than new subscribers do. Focus on continuously creating captivating content that engages your audience and offers them insightful and valuable stuff so they stay for the long haul.
7. Add CTAs
Are you creating your company blog to increase sales, increase conversions, and attract organic visitors to your website?
That’s fantastic, but in order to achieve these objectives, your blog postings must have pertinent calls to action (CTAs).
CTAs can be either free or charged to your audience. Effective CTAs offer readers a degree of value that they are unable to resist in either case.
A CTA might provide your viewers with in-depth facts and information on a certain subject. Or perhaps it offers a promotional code or exclusive offer on your good or service. Additionally, a CTA might offer additional instruction on the subject of your blog post.
In your blog entries, CTAs might also take the form of images. It’s advisable to develop specially crafted CTAs for your magazine for them. Use these free Call-to-Action Templates for your posts if you lack design expertise.
8. Start your blog
It’s time to start your blog now!
You finally get to share the content you’ve been working so hard to create, which is the thrilling part. Send your email list of recipients your blog piece by posting it on the website’s associated landing page for your blog (s). Send it to people in your network and post it on social media as you see fit.