Blog Marketing Strategy
You must promote your blog in order for it to promote your products and services, which is a crucial part of your overall business marketing plan.
How you share and advertise the information on your blog is done through a blog marketing plan. Unfortunately, blogging doesn’t follow the adage “build it and they will come” as well as it did in Field of Dreams.
Your blog needs to have its own marketing plan in order to accomplish the goals you set for it, which may include promoting your brand as a thought leader or expert, driving traffic, converting visitors, increasing revenue, and more. How can readers find your blog? What kind of material will keep people interested? How can you improve the quality of your blog material using your other advertising channels?
Always keep your buyer personas top of mind
Keep your buyer personas in mind when creating, maintaining, and scheduling your blog — or working on anything else associated with your blog, really.
Who are our ideal clients, you may ask? and “Why do they require our offering?” You’ll be able to define your buyer persona once you can provide detailed answers to these questions (s).
When you’ve finished creating your buyer personas, write out a thorough description of this person so you can refer to it as your company and blog expand. This description ought to be accessible to you each time you create a new blog post.
You’ll be able to produce content that is specifically tailored to the desires, requirements, difficulties, and/or pain points of your target audience. This will also assist you in transforming your blog into an effective lead generation device for your company.
Keep an eye on your rivals
Speaking of your competitors’ blogs, it’s critical to follow these additional thought leaders in your field. Your competitors might shed light on the blog post strategies that are effective (or unsuccessful) with your target market.
It also reveals some of the things they’re experimenting with and what you need to do to differentiate yourself from the competition and offer your readers unique material that is exclusive to your brand and your business alone.
Make a list of 5–10 of your closest rivals who have blogs that you could examine for content. Draw judgments about the type of material they publish, distinctive blogging strategies they use, and their performance in terms of ranking for the keywords you want to rank for.
Next, search for any gaps in their information so you may take advantage of them. Use tools like QuickSprout, Open Site Explorer by Moz, and SEMRush Competitor Research to assist you in doing this.
Conduct keyword and SEO research
You want one of your clients to locate your blog (or website), not that of a rival, when they type a word into Google (or any other search engine). Spend some time learning what terms and phrases your target market uses to search online in order to integrate them in your blog entries where they naturally belong.
In other words, by conducting adequate search engine optimization (SEO) and keyword research before writing your blog post, and then using those findings in your content, you’ll dramatically increase your chances of ranking on the search engine results page (SERP).
Make a list of the first 5–10 keyword groups and their corresponding long-tail keywords that you wish to rank for in the SERP.
Keep in mind that Google’s algorithms are always evolving to become more logical, thus using outdated strategies like keyword stuffing can lower your rating in the SERP. Writing material that engages audience members first and search engines second is preferable.
Promote your blog content
It’s probably safe to assume that you want people to be able to find your blog’s material as easily as possible. This relates to your capacity to disseminate your material so that members of your target audience may find it, read it, and (ideally) share it.
A free influencer marketing guide can help you get started promoting your content.
Decide which influential people in your sector or business you want to get in touch with and collaborate with first. These should be individuals who your target market and current customers regard as credible, dependable, and, yes, influential.
Keep in touch with those who are supporting your blog content as you start to build and manage your influencer networks. You want to make sure they’re appropriately reflecting your company, so make sure you are aware of what they are doing to support, distribute, and promote the blog content you are creating. After all, you’re probably paying them to spread the word about your material to their audience.
How to Keep a Blog Alive
Your blog’s creation and promotion are only half the battle. As we just discussed, consistency is essential for a blog to succeed, so the majority of the work is in upkeep.
Writing blog posts can take time, especially if you want to establish authority in your industry with well-researched, well-thought-out posts.
This is why upgrading, repurposing, and republishing your current blog posts is so beneficial; not only does it save you time and effort, but it also lets you effectively get the outcomes you want.
Examine your past blog entries to see what you can update and repurpose. Statistics, examples, infographics, quotes, product or service specifics, research, and irrelevant concepts are just a few examples of out-of-date content that should be removed and/or replaced. You might also include keywords that your study has shown to be lacking.
You have the opportunity to revitalize the brand-new content you’ve worked so hard to create while upgrading existing content. By updating, you may keep your blog’s quality and relevancy without having to start from fresh with new blog entries.
Grow More Successfully with a Strategic Blogging Approach
Developing a well-known blog in your industry is a guaranteed strategy to cultivate your potential clientele. You may begin to establish a foundation of trust and support by producing consistent content that addresses your readers’ problems and piques their curiosity. This will unavoidably add to your company’s overall success. Start with your mission, or the “big why,” and gradually unwrap each individual lever through the above-discussed processes and strategy to improve the performance of your blog marketing.
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